What is Digital Marketing?
Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices is considered digital marketing.
Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. In this guide, we’ll help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and mobile apps.