What is Twitter marketing?
It doesn’t stop with posting content. Twitter marketing requires a plan to engage and interact with your audience. Twitter is a conversation-based network, so it’s important to create a two-way conversation with followers by replying to Tweets or direct messages.
Some Twitter marketing strategies may include a plan to advertise on the platform. This involves delivering targeted ads or promoted Tweets to a relevant audience. We’ll get into the details later in this guide.
How to create a Twitter marketing strategy
As with any network, you need to create a solid social media marketing strategy before diving in, and marketing on Twitter is no different. Understanding how the platform works and how it fits into your overall social media strategy is the key to success.
So, where do you start when creating your Twitter marketing strategy? We’ve outlined the components of a successful foundation below.
⇛Audit your accounts
⇛Set goals
⇛Check out the competition
⇛Create guidelines
⇛Make a content calendar
⇛Analyze your analytics
5 key Twitter features for marketing
1. Twitter Trends
Twitter creates fast buzz around various topics, and when a particular topic, word, phrase, or hashtag gets popular, this is known as a ‘trending topic’ or ‘trend.’
Twitter trends are useful for marketers to get a feel for what topics or conversations are happening on the platform and help you to understand your audience’s interests.
2. Twitter Circle
Everyone wants to be part of the in-crowd, and Twitter Circle is your opportunity to create a small audience of your choice and Tweet exclusively to that group (up to 150 participants.)
Only folks in your Twitter Circle can see the content and interact with those specific tweets. For marketers, your Circle could be a select group of key brands and influencers. You could utilize the feature to position your brand as a thought leader or share industry knowledge relevant to your audience.
3. Twitter Communities
Social media is all about building your brand, building your audience, and building your community. So it makes sense that Twitter Communities are a fantastic feature for marketing on Twitter.
Like Discord, Facebook Groups, or even Slack, Twitter Communities allows you to start or join groups of like-minded accounts and curate content relevant to shared interests.
4. Twitter Spaces
Available on iOS, Twitter Spaces is the platform’s version of a live audio chat room (kinda like Clubhouse). Users can host or participate in audio conversations hosted in ‘Spaces’ with some pretty cool benefits for brands and businesses.
For example, Spaces are an ideal location to hold Q&As, AMAs, or fireside chats in real-time with an active, engaged audience. Additionally, Spaces can help establish your brand as a thought leader if you hold industry-specific conversations and gatherings.
Social audio on Twitter might still be in its infancy, but given the power of live audio, this is a feature you leverage the most to engage your audience in real time.
5. Twitter Lists
Opening your Twitter feed can feel like walking into a huge, noisy party with a million conversations happening at once. There’s so much going on that it’s hard to focus on any one topic.
That’s why Twitter Lists are a helpful tool for zeroing in on the conversations that actually matter to your business. These lists are curated feeds from selected accounts, which allow you to tune in to relevant discussions or influential people.
You can make as many lists as you want on Twitter (well, up to a thousand… if you hit that limit, it’s time to log off!). And unlike the main feed, which is ordered through Twitter’s secret algorithm, tweets in your lists are arranged chronologically, which makes it easier to follow evolving issues and current events.