.jpg "What is Search Engine Optimization (SEO)?")
Search Engine Optimization (SEO) is the process of optimizing a website or web page in order to increase its visibility in search engine results. It is used to boost organic website traffic by better aligning the website with applicable search terms and keywords. While there is no universal formula for ranking competitively across all search engines, there are many steps that can be taken to both optimize and rank a website more highly in search engine results.
Generally speaking, SEO is broken down into two main types: on-page SEO and off-page SEO. On-page SEO focuses on optimizing within the website itself, while off-page SEO focuses on optimizing beyond the website’s immediate environment.
On-page SEO includes page titles, page headings, meta descriptions, URLs, and keyword density, as well as internal links, image optimization, and content creation. Of these aspects, keywords are the most important factors and they should be used in all elements of a website, from the titles and headings, to the URLs, to internal links and even image alt-text.
When it comes to off-page SEO, most of the time the focus is on acquiring backlinks from reputable websites and optimizing them for search engine algorithms. Link building is an important part of SEO, as it helps to establish a website’s reputation and authority.
SEO is an ongoing endeavor and requires a basic understanding of how search engine algorithms work and how best to optimize content for maximum visibility. While there is no guarantee of success, with the right strategies and tools, SEO can yield notable results and lead to a higher search engine ranking. Taking the time to properly research and optimize a website can make a huge impact on its success.