What is Facebook marketing?
Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services.
Facebook marketing tactics can include:
- Organic text, photo, or video content
- Paid, or “boosted,” text, photo, or video content
- Facebook Stories and Reels
- Facebook ads
- Facebook Groups
- Contests and giveaways
- Facebook Messenger chatbots or auto-responders
- Influencer marketing campaigns
Why is Facebook good for marketing?
- ✅Has global coverage
- ✅Offers highly targeted paid ads
- ✅Makes organic reach possible
- ✅Allows integrations with other marketing channels
Benefits of Facebook Marketing
- ✅Precise targeting
- ✅Increased website traffic
- ✅Variety of ad formats
- ✅Customer support
- ✅Positive impact on SEO
- ✅Precise targeting
- ✅Increased website traffic
- ✅Variety of ad formats
- ✅Customer support
- ✅Positive impact on SEO
Formats of Facebook Marketing
- ✅Video ad
- ✅Image ads
- ✅Carousel ads
- ✅Collection ad
- ✅Slideshow ads
- ✅Lead generation ads
- ✅Video ad
- ✅Image ads
- ✅Carousel ads
- ✅Collection ad
- ✅Slideshow ads
- ✅Lead generation ads
How to Create an Effective Facebook Marketing Strategy
- ✅Set your goals
- ✅Define your target audience
- ✅Choose content formats and schedule posts
- ✅Boost your post with Facebook Ads
- ✅Make use of Facebook tools
- ✅Measure your effectiveness
- ✅Set your goals
- ✅Define your target audience
- ✅Choose content formats and schedule posts
- ✅Boost your post with Facebook Ads
- ✅Make use of Facebook tools
- ✅Measure your effectiveness
Facebook Marketing Tips
- ✅Choose the best timing
- ✅Promote your Facebook page on other channels
- ✅Use a relevant URL for your page
- ✅Add a CTA button
- ✅Support customers via a Facebook Messenger bot
- ✅Use a Facebook pixel
- ✅Create lookalike audiences
There are many hacks that will help you make your Facebook marketing strategy more efficient. In this section, we’re going to share several tips.
- Choose the best timing. Marketers are always interested in the optimal timing for their publications. Certainly, there’s no one-size-fits-all approach, but you can find valuable data in Facebook Insights. Here you’ll find information on when your followers are online. You can also check the performance of any post and find out the best timing. Also, you get to know when your audience is most active. In addition, you can experiment and post different types of content both at peak and non-peak times to find the optimal timing.
- Promote your Facebook page on other channels. To bring traffic to your page, you should make sure that as many of your potential customers as possible know about it. You are definitely present on other digital marketing channels, so why should you miss this opportunity? If you’re in email marketing, add a Facebook button to each of your campaigns so that users can easily follow the link. If you’re active on Instagram, you can add a link to your Facebook page right to your bio. If you have a blog, make it possible for readers to share articles with their friends on Facebook.
- Use a relevant URL for your page. This element may not seem as important as it is. By relevant URL, we mean using your brand name. This way, you can easily share your link on other channels, it will be easy to recognize and remember, and look more professional. The most important benefit is that your URL will contain your keyword so you’ll boost your SEO strategy, and your page will be more searchable on Google.
- Add a CTA button. This easy-to-perform technique will help you increase conversions, boost engagement, and drive traffic to any page. Everything depends on your goal. Look through your page and think of an action an average user may want to take after viewing it. It can be “Contact Us,” “Sign up,” “Book now,” “Shop now,” “Follow,” “Call now,” etc. To add a CTA, click “+Add a Button” under your cover page.
- Support customers via a Facebook Messenger bot. Customers expect brands to answer them immediately. Doing this manually is a daunting task. Create a chatbot that will provide the answers to FAQ, help customers order, discover delivery issues, and simply find out more about your brand. With SendPulse, you can create a chatbot for Facebook Messenger without any technical skills. You only need to develop conversational logic with the help of keywords.
- Use a Facebook pixel. This is an analytics tool that provides you with more insights into customers’ activities. With a Facebook pixel, you can build highly-targeted ads for your future campaigns. Besides, you can track the effectiveness of your ads. After a user buys something or takes any other action, it will be reported. So, you can get to know whether your ads bring the necessary results, and then you can reach this client with the help of Custom Audience.
- Create lookalike audiences. This is a great way to reach new audiences on Facebook. These are people who know nothing about your brand but could become your clients since they are similar to your current customers.
- ✅Choose the best timing
- ✅Promote your Facebook page on other channels
- ✅Use a relevant URL for your page
- ✅Add a CTA button
- ✅Support customers via a Facebook Messenger bot
- ✅Use a Facebook pixel
- ✅Create lookalike audiences
There are many hacks that will help you make your Facebook marketing strategy more efficient. In this section, we’re going to share several tips.
- Choose the best timing. Marketers are always interested in the optimal timing for their publications. Certainly, there’s no one-size-fits-all approach, but you can find valuable data in Facebook Insights. Here you’ll find information on when your followers are online. You can also check the performance of any post and find out the best timing. Also, you get to know when your audience is most active. In addition, you can experiment and post different types of content both at peak and non-peak times to find the optimal timing.
- Promote your Facebook page on other channels. To bring traffic to your page, you should make sure that as many of your potential customers as possible know about it. You are definitely present on other digital marketing channels, so why should you miss this opportunity? If you’re in email marketing, add a Facebook button to each of your campaigns so that users can easily follow the link. If you’re active on Instagram, you can add a link to your Facebook page right to your bio. If you have a blog, make it possible for readers to share articles with their friends on Facebook.
- Use a relevant URL for your page. This element may not seem as important as it is. By relevant URL, we mean using your brand name. This way, you can easily share your link on other channels, it will be easy to recognize and remember, and look more professional. The most important benefit is that your URL will contain your keyword so you’ll boost your SEO strategy, and your page will be more searchable on Google.
- Add a CTA button. This easy-to-perform technique will help you increase conversions, boost engagement, and drive traffic to any page. Everything depends on your goal. Look through your page and think of an action an average user may want to take after viewing it. It can be “Contact Us,” “Sign up,” “Book now,” “Shop now,” “Follow,” “Call now,” etc. To add a CTA, click “+Add a Button” under your cover page.
- Support customers via a Facebook Messenger bot. Customers expect brands to answer them immediately. Doing this manually is a daunting task. Create a chatbot that will provide the answers to FAQ, help customers order, discover delivery issues, and simply find out more about your brand. With SendPulse, you can create a chatbot for Facebook Messenger without any technical skills. You only need to develop conversational logic with the help of keywords.
- Use a Facebook pixel. This is an analytics tool that provides you with more insights into customers’ activities. With a Facebook pixel, you can build highly-targeted ads for your future campaigns. Besides, you can track the effectiveness of your ads. After a user buys something or takes any other action, it will be reported. So, you can get to know whether your ads bring the necessary results, and then you can reach this client with the help of Custom Audience.
- Create lookalike audiences. This is a great way to reach new audiences on Facebook. These are people who know nothing about your brand but could become your clients since they are similar to your current customers.